12 months on Placement at The Event Management Hub

Here at Sheffield Hallam University, we offer a number of Event Management undergraduate degree courses, all of which include the option of taking a placement year. Kate Dufton was on placement within Sheffield Business School itself, supporting the Event Management Hub. She’s taken time out to explain the benefits of her year in industry.


I was lucky enough to spend 12 months in Sheffield Business School working as the Associate for the Event Management Hub. The last twelve months exposed me to so many experiences, blowing all expectations of placement out of the water. The year allowed me to have free reign running events, but also allowed me to experience first hand a range of events, and meet a vast number of like minded people.

The Placement was priceless. Not only did it mean that I could implement the skills and academic learning I gained in the first 2 years of my degree, but also developed me hugely as a person, giving me greater responsibility and motive as well as learning priceless on-the-job skills that could never be gained in the classroom. The year not only benefited me for when going out into industry, but help aid me with work assignments and practical assessments in the final year of my degree.

The beauty of the placement meant I not only worked with students, but also industry professionals. This gave me a great insight into how to effectively communicate and generate interaction from a range of different target groups.

I planned and was part of a range of events, with varying numbers of attendees, all testing my time management, initiative, customer communication, planning, attention to detail and much more. These in turn all have helped me enhance the skills which were already present, as well as build and develop new ones.

Due to contacts that Sheffield Business School has, I was also lucky enough to go on secondment to work with the project manager at Welcome to Yorkshire for the first Tour de Yorkshire. This was a priceless experience which I feel extremely lucky to have done. For me the best way to learn is by physically seeing an event, the logistics, stakeholders and issues related to the event over reading it in a book. The whole experience felt surreal, having the chance to work on a mega event like this.

The main learning curve this year is that a job in the events industry is not a 9-5 job! This however doesn’t faze me, as I enjoy new challenges and variation. On the whole, I really enjoyed my placement, learnt a lot of valuable skills and gained some great experience to provide me with a good foundation when searching for a job. I honestly feel this is a must as part of a degree as it prepares and matures you ready for graduating, benefiting not just yourself but the employer who has gained an extra pair of hands for the year.


You can find more information about the Events Management Course here

Share with your friends

Mark Norman
Follow Mark Norman:

Senior Lecturer in Events Management

I lead on the administration for the Event Management Hub website alongside teaching modules including; Festivals and Outdoor Events, Event Law and Risk Management and The Live Tourism Event