The hub initiative came about after event managers reflected that they don’t have enough time to be strategic, to evaluate their events, and – importantly – to focus on their own development.


The idea was to create an informal and friendly community where event practitioners can come together to share experiences and ideas and to learn from others. Hub events are designed to be highly participative, and give attendees a forum to share their particular questions and frustrations.

The hub is part of Sheffield Business School – one of the largest event educators in the UK – and is supported by a wealth of event management expertise. Combining this with the countless years of experience that practitioners bring, the hub provides a very healthy environment in which to learn and develop. Although the hub is not primarily a networking initiative, it does provide practitioners with space to make connections that are of real benefit.


Sheffield Business School is delighted to be at the heart of the Event Management Hub, which is facilitated by Mark Norman, a Senior Lecturer in Event Management. If you are interested in getting involved, please contact us.



Read more about how we work in partnership with the events industry:

Free Workshops


Using our students (Opportunities)


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