2019 entry

BSc (Hons) Events Management

For the full online prospectus, please visit the Sheffield Hallam University website

2020 entry

BSc (Hons) Events Management

The full online prospectus will be published in late 2018 on the Sheffield Hallam website

BSc (Hons) International Events Management

Within this course and following a standard first year of student, students can chose to specialise their event degree in one of the following areas: tourism, arts and entertainment, experiential marketing or leisure.

Course description

You will learn the specific skills needed to create memorable event experiences, demonstrating business value for employers and clients. You study the essential aspects of planning and delivering safe and effective events, from presenting persuasive pitches to the operation of the event itself.

At the end of your first year, you have the option to select a specialist area within your events degree to follow for the remainder of the course. If not, you can remain on the International Events Management course. The four specialist areas are:


 BSc (Honours International Events Management Tourism
• BSc (Honours) International Events Management with Arts and Entertainment
• BSc (Honours) International Events Management with Experiential Marketing
• BSc (Honours) Events and Leisure Management course (including sports events)


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The international events industry includes private, public and voluntary organisations and spans a range of types of events including • conferences and meetings • exhibitions and trade fairs • incentive travel and performance improvement • corporate hospitality and corporate events • outdoor events • festivals and cultural events • music events • sporting events.

Our experiential route benefits from a partnership with international events agency TRO. They continue to help us design and deliver the content of the that route to ensure it meets the requirements of the emerging world of experiential marketing. If you’re not sure what experiential marketing is, here are some examples of TRO’s work:

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Industry-recognised qualifications

We support students to constantly build their employability skills. Through the course you have the opportunity to gain your BIIAB Level 2 Award for Personal License Holders and to work towards your Institution of Occupational Safety and Health (IOSH) accredited Event Safety Management Certificate to further enhance your CV.

Guest speakers

Our links with industry mean you will be able to engage with a wide range of guest speakers from across the events industry. Previous speakers have included Sarah Nulty, Festival director of Tramlines Festival; Martin Green, of the London 2012 organising committee LOCOG and Hull City of Culture 2017; Simon Graveling of Athens 2004, London 2012;and Sochi 2014 and Jon Hughes, KPMG.

An expert teaching team

Our lecturers have significant practical experience within events management and will help guide you towards valuable industry work experience. Members of the team have worked and managed businesses in areas including • licensing and safety at major outdoor festivals • weddings • business events and conferencing • brand promotion and marketing • research • film premieres • recreation and leisure • charity fundraising • association and public sector events.

The team also leads the Event Management Hub, a professional national community of events practitioners through which we conduct research and consultancy for industry. This unique venture allows us to feed our research into the teaching we deliver to you.

Links with events associations

We have strong links with key events associations such as Eventia. As a founder member of the Association of Event Management Educators (AEME), we have been involved in establishing academic benchmarks in events education.

Work placements in the UK and overseas

After year two, you have the opportunity to apply the skills you’ve gained by taking a one-year paid work placement. This is a great way to improve your industry knowledge with real insight and experience. It also enables you to build an eye-catching CV to impress future employers, and many students find jobs with their placement companies after graduating.

Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there.

Alternatively, you will have the opportunity to complete the ‘Learning in the Workplace’ semester where you work and study at the same time, with academic lessons carried out remotely during allocated study periods while on placement. This ‘Learning in the Workplace’ experience is recognised by the University as a placement and offers students an accelerated opportunity to complete their studies and gain work experience in three rather than four years. By successfully completing this experience, you will be able to obtain ‘placement’ in your degree title and enter directly into the final year of studies.

How you learn

You learn by taking part in seminars and workshops, by attending lectures and by completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples.

From year one, you have access to work experience opportunities across various event sectors. In year two, your employability skills are embedded through our Applied Event Operations module where you undertake work experience guided by personal tutors.

In the final year, you create and run your own live event (tailored to the specialist area you have chosen). Past students have delivered networking events, fashion shows, gala dinners and music festivals.

As part of the Sheffield Business School here at Sheffield Hallam University we operate both undergraduate and postgraduate courses in Events Management.

The events industry is one of the UK’s fastest growing and most competitive for graduate jobs. Help yourself stand out in the marketplace and choose an events management course at Sheffield Business School. Our events education balances academic rigour with hands-on experience.Our current courses include BSc (Hons) International Events Management (top-up courses are available) and MSc International Conference and Events Management.

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