Typically event creators struggle because events are resource intensive, whether that be monies, time, creative ideas and so forth. By proactively seeking partnerships you acquire resources from other sources, sources that see the value in your event for their own ends. Such collaborations promise many and varied positive outcomes; increase your revenues, reduce your costs, provide additional event content, additional marketing channel, new ideas / imagination and so forth. Purposefully targeting partners is key – ensuring their ‘motivations and intentions’ are akin with yours and with the event and enhance rather than detract from it.

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