Event creators must now have an ‘extra consciousness’ which relates to the social, economic and environmental impact of their event. The very act of creating an event has sustainable implication and we therefore must diminish the negative impacts and enhance the positive impacts of events. Engaging with this might involve BS8901 or ISO20121, or it might more straightforwardly be about just being consistent with who you are as a brand / organisation. Being sustainable through your events is fast moving from being a point of differentiation to becoming a necessary benchmark. Engaging with this proactively and eagerly is widely recognised as being the advised approach.

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