This resource began with discussion of ‘where to start’ and ‘setting objectives’ it therefore must end with the monitoring and capturing of event outcomes. This is a pre-requisite of successful event creation and anecdotally an area where event creators too often underperform. As event management becomes a more and more recognised profession their becomes an requirement that we become better and better at evidencing outcomes linked to what our clients / bosses and partners required and desired. Equally importantly is the need to capture learning from events; what did we do very well, what didn’t work and why was that. Such intelligence fuels future event success.

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