Sheffield Hallam Event Management

Our core business is Undergraduate and Postgraduate students and the main reason we developed the Event Management Hub was to cultivate really close relationships with organisations and professionals in the events industry so as to benefit our students.

 

We are therefore very keen to identify opportunities for students to gain real experience of the industry.  This is not only good for them and their employability, but also great for you as it provides much needed labour and new creativity and ideas.

 

Of course, six month-one year student placements are very attractive but we recognise that there are so many much more casual and flexible ways that you might benefit from engaging students. We have hundreds of students each year volunteering on an unpaid basis for an evening, a day, a week or more and we can easily facilitate this by advertising to our students and even working with you on the wording of your advert to them.

 

We also have students that work on a day a week basis with organisations or even work remotely to support with certain aspects of your business, for example research, social media and promotion.  In other instances, student teams, within their taught modules, work on a consultancy basis on certain projects for towns, cities, charities, and other, even businesses. Student experience is vitally important to what we do so please talk to us about opportunities you foresee, even if you cannot see exactly how students could become involved.

 

This work experience benefits both the student and the companies, many of whom give us positive feedback and who repeatedly take on Sheffield Hallam University students.

 

If you think you would be interested in advertising an opportunity with us or would just like to have a chat and gain some more information, please contact Charlotte Rowley who would be delighted to hear from you.
Contact her by Email: C.Rowley@shu.ac.uk or Telephone: 0114 225 3152.

Students Work

Event Policy and Planning –

daisy_1

Title of Project:
Investigate and critically evaluate the value of events in the achievement of organisations policies and strategies. A case study of Glasgow City Council.

1. What was your topic and why did this stimulate you?

I chose to research how Glasgow City Council has used events to achieve policy and strategy objectives. I decided to look at the public sector and in particular a local authority as I found it interesting how important events can be as a catalyst for regeneration and as an opportunity to bring economic, social and cultural change to a destination. Recently, the London 2012 Olympic Games have been particularly demonstrative of this with the regeneration of the Lower Lea Valley. I chose to study Glasgow as the city is hosting the 2014 Commonwealth Games and the City Council’s plans for the event interested me following the apparent success of London 2012.

 

2. What particular ideas and concepts did you find that helped you make sense of your research area?

When researching the topic area I found that there are countless examples of destinations worldwide that have used events to benefit the area economically and socially, whilst also helping to change the reputation and image of the city or country, including Germany, Barcelona, Liverpool and Manchester. Through research I found that Glasgow has used events to achieve objectives for a number of years, realising the benefits that an event led strategy can bring much earlier than many other cities. This then impacted the focus of my essay as I chose to evaluate the timeline of the events that the city has held.

 

3. What are the main things you learned about your topic area and what would be interesting for future students to investigate?

One of the main things that I learned was how important it is to learn lessons from other cities and build on their event experiences. Through comparison with other cities I found that Glasgow was not only able to learn from itself with each new event it held, but that it also learnt from other cities that had held similar events, and similarly that other cities learnt from the experiences of Glasgow. I also found that one of the most important indicators of a successful event is how the legacy is managed long-term. I think that focusing on the importance of learning from past practice and positive and negative event experiences would be an interesting topic area for future students.

 

4. What advice would you offer to future students completing this module / assignment?

My advice would be firstly to choose an organisation that interests you. Look at some examples of organisations from the private, public and third sectors. It wasn’t until I had read some examples of how cities can use events that I began to find it really interesting, and it makes such a difference reading and writing about a topic that interests you. I ended up changing my final year project to look at local authorities too. For this assignment it is also important to compare with other organisations, so reading around the topic is key.

]Joanne_Love

Title of Project:
Investigate and critically evaluate the value of events in the achievement of Diageo’s strategic objectives and policies: A case study of the Smirnoff brand.

 

1. What was your topic and why did this stimulate you?

I chose to investigate how Diageo Plc. utilize events, and in particular experiential events in order to achieve their strategic objectives such as ‘growth through innovation’. I chose an organisation within the private sector, and one which held appeal on a worldwide scale as I found it interesting to investigate the level of impact events can have on the brands global reputation and developments. Although experiential marketing events are now used by many organisations, Smirnoff could be seen as one of the main leaders in this field and therefore hold an extensive amount of amazing events I could investigate within my work.

 

2. What particular ideas and concepts did you find that helped you make sense of your research area?

When researching this area I found that the main focus of these types of experiential events was to actively engage with the consumer to create a brand attachment and provide a high level of consumer experience. Further research into Diageo and the Smirnoff brand showed that they had developed competitive advantage through interactive events such as the Smirnoff Nightlife Exchange Project. My essay then developed into analysing future strategic campaigns Smirnoff would be using such as #YoursForTheMaking, Smirnoff SlumberFest, and Smirnoff PaintFest and assessing their strategic gain.

 

3. What are the main things you learned about your topic area and what would be interesting for future students to investigate?

One of the main things I learnt was the importance of providing a unique experience and delivering an individual, innovative event. The success of Smirnoff’s brand has revolved around delivering an experience attendees cannot gain anywhere else, as well as communicating with consumers on event decisions; this ensures they connect with their audience. I think focusing on the level of communication with consumers, as well as the emotional attachment created to the brand would be an interesting area of study.

 

4. What advice would you offer to future students completing this module / assignment?

My advice would be to choose a topic or company which you are genuinely interested in – don’t feel it’s easier to focus on the organisations covered in the lectures and seminars. Pick an organisation you would love to work for and use them – that’s what I did, if anything it keeps you motivated! There is a lot of useful information and discussion in the seminars, and I think using that as a base to create an individual assignment keeps it interesting. I also found focusing this assignment on the private sector helped me in the exam as I had a good comparison of case studies I could use covering various sectors.

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Jenna_Saunders_2

Title of Project:

A Case Study into Event Scotland

 

1. What was your topic and why did this stimulate you?

Within this piece of writing, the topic area I chose to research was EventScotland (the national events agency derived from Visit Scotland), and how they used events to deliver their strategy of achieving ‘The Perfect Stage for Events’. This topic really stimulated me as I knew it was something I was going to enjoy researching into. Event Scotland host a range of sporting and interactive events which interest me as a individual and what I knew would be an interesting read due to their future events coming up (Commonweath games!) and masses of publicity at the current time of writing the piece of work.

 

2. What particular ideas and concepts did you find that helped you make sense of your research area?

The lectures and seminars were really usefull and beneficial for when writing this piece of work, a lot of emphasis was put upon Scotland and various information focusing on Glasgow which gave me a great backbone for the writing. As mentioned above, there was a lot of information and publicity in newspapers and online about Scotland and its current/future events which allowed me to gain plentiful information on the area which I think was a major aspect for this piece of work. The EventScotland website was great in terms of gathering information – and also the applied reading had a lot of ideas on public sector organisations which was great.

 

3. What are the main things you learned about your topic area and what would be interesting for future students to investigate?

I learnt a lot about how events implement different strategies to achieve certain goals and objectives. I also learnt how events are not just about the customer experience, but also they are about achieving all their stakeholder needs, wants and objectives, and without input from governments and other sectors – some events wouldn’t even happen as event organisations (such as EventScotland) rely purely on external and government funding. Scotland has a vast amount of sectors and topics to investigate and what I would highly recommend to future students to look into for great case studies.

 

4. What advice would you offer to future students completing this module / assignment?

I would definitely start this project by picking an event/organisation which has plentiful and accessible information on. I would start by researching what has a lot of information to which you can use and develop within your work. I would then recommend using your chosen organisation/event and comparing it against others. This will allow you to critically analyse and evaluate well. Finally, I would start early and keep an excel chart of references and quotes you find during reading, to which you can easily access and put into your work as and when needed – a time saver also!