An expert teaching team

Our lecturers have significant practical experience within events management and will help guide you towards valuable industry work experience. Members of the team have worked and managed businesses in areas including • licensing and safety at major outdoor festivals • weddings • business events and conferencing • brand promotion and marketing • research • film premieres • recreation and leisure • charity fundraising • association and public sector events.

The team also leads the Event Management Hub, a professional national community of events practitioners through which we conduct research and consultancy for industry. This unique venture allows us to feed our research into the teaching we deliver to you.

Daryl May SHU

Dr Daryl May

Principal Lecturer – Head of Events Management Subject Group

Daryl has been conducting research and teaching at Sheffield Hallam University since 2001. His research focus has primarily been on facilities management in the NHS, and specifically workforce development for facilities staff and how to assess the impact of facilities management in terms of health outcomes. Daryl is currently the Subject Group Leader for the Events Management team and previously was the Postgraduate Programme Leader for Department of Service Sector. He is an executive member of the Association of Events Management Educators (AEME). Prior to working at Sheffield Hallam University, Daryl worked for the Department of Health as a facilities manager.

Phil Crowther SHU

Dr Phil Crowther

Principal Lecturer – Research

I have worked in senior roles within the event industry for 11 year before becoming a university lecturer in 2006.  I teach, research, and also undertake consultancy within varied areas of events and event management.  My specialism is particularly in the areas of strategy and events, in the sense that events are investments that deliver outcomes and impacts for involved (and impacted) stakeholders.  Hence I have a particular interest in event and experience design.  My research, teaching, and consultancy, focussed in this area and all of this was central to my PhD which I completed in September 2015. My PhD was ‘By Publication’ and brought together eight journal articles and book chapters that I have published since becoming an academic in 2006.

Colin Beard SHU

Professor Colin Beard

Principal Lecturer – Experiential Learning


Professor Colin Beard is recognised as a leading global thinker, writer and skilled practitioner in Experiential Learning. He has worked with many organisations advising on learning and development, including the Foreign Service Department of the US Government working on the development of diplomats and ambassadors. He has also advised the Ministry of Education, and Ministry of Youth and Culture in Singapore on educational issues. He has worked with many corporate clients, public bodies, universities and charities. Colin was invited as a member of the European Innovation Team of Interface. Flor, the world’s largest floor textile manufacturer.

His work includes over 60 global keynotes, 19 book chapters, 44 refereed articles, and several books, including an audio book on sensory intelligence, and a 4th edition book on experiential learning. He has held three visiting professorships, including two in leading Chinese universities. He is on the editorial board and reviewing panels of many leading journals. He is a National Teaching Fellow, Chartered Fellow of the CIPD, and Fellow of the Royal Society of Arts.

Deborah Fitzgerald-Moore

Principal Lecturer – Teaching and Quality Enhancement

Deborah Fitzgerald-Moore is a Principal Lecturer in the Events Management Team.Deborah has been Module Leader for 2 of the core business modules in the U/G Events, Food, Hospitality and Tourism Programme.She is now module leader for the new Food and Beverages for Events module. Deborah joined Sheffield Hallam from Leeds Metropolitan University in 2006. Deborah had held a number of roles at Leeds including Course leader for the MSc in Hospitality Management which was delivered on-site and at Les Roche Hotel School in Switzerland and Principal Lecturer in Widening Participation (WP). Since joining SHU , Deborah held an interim post as Head of the Widening Participation Unit , participating in the development of the University WP Stategic Assessment submitted to HEFCE in 2009.Deborah is the Quality and Enhancement lead for the Department of Service Sector Management.

John Perry SHU

Dr John Perry

Principal Lecturer – Head of Recruitment (SSM)

John worked for over 15 years as a Principal Officer for a larger local authority managing their arts, entertainment and cultural provision. This entailed responsibility for venue/facility management and the organisation of outdoor concerts and festivals. Interest in arts management led to John undertaking a part time Master’s Degree with a research topic focusing on art and elitism.  Completing this degree led to John changing careers and he has worked at Sheffield Hallam University since 2004. John is currently a Principal Lecturer and the Undergraduate Programme Leader for Sheffield, Business School managing fourteen degree courses in the UK and Hong Kong. John has a wide experience in lecturing across mainland China and also contributes to international programmes in Switzerland, France and Singapore. John has also acted as an external examiner at several institutions such as University of Wales, Bournemouth University and is currently an external examiner at Sunderland University. John has also completed his Doctorate with a thesis on the transitions of industry professionals to higher education.

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