An expert teaching team

Our lecturers have significant practical experience within events management and will help guide you towards valuable industry work experience. Members of the team have worked and managed businesses in areas including • licensing and safety at major outdoor festivals • weddings • business events and conferencing • brand promotion and marketing • research • film premieres • recreation and leisure • charity fundraising • association and public sector events.

The team also leads the Event Management Hub, a professional national community of events practitioners through which we conduct research and consultancy for industry. This unique venture allows us to feed our research into the teaching we deliver to you. 

Jane Tattersall

Principal Lecturer – Subject Group Leader for the Events Management Team

With over 20 years’ prior industry experience in retail, consultancy and training in public, private and non profit sectors.  Previously course leader for BSc (Hons) International Events Management  (7 years) and work planner for the events management team.  Jane is now the Subject Group Leader for the Events Management Team whilst also undertaking her DBA  where she is researching tacit knowledge in creating event experiences.  Jane is also External Examiner at University of  Bedfordshire Business School

Phil Crowther SHU

Dr Phil Crowther

Principal Lecturer – Research


I have worked in senior roles within the event industry for 11 year before becoming a university lecturer in 2006.  I teach, research, and also undertake consultancy within varied areas of events and event management.  My specialism is particularly in the areas of strategy and events, in the sense that events are investments that deliver outcomes and impacts for involved (and impacted) stakeholders.  Hence I have a particular interest in event and experience design.  My research, teaching, and consultancy, focussed in this area and all of this was central to my PhD which I completed in September 2015. My PhD was ‘By Publication’ and brought together eight journal articles and book chapters that I have published since becoming an academic in 2006..

Professor Colin Beard

Principal Lecturer – Experiential Learning

Professor Colin Beard is recognised as a leading global thinker, writer and skilled practitioner in Experiential Learning. He has worked with many organisations advising on learning and development, including the Foreign Service Department of the US Government working on the development of diplomats and ambassadors. He has also advised the Ministry of Education, and Ministry of Youth and Culture in Singapore on educational issues. He has worked with many corporate clients, public bodies, universities and charities. Colin was invited as a member of the European Innovation Team of Interface. Flor, the world’s largest floor textile manufacturer.

His work includes over 60 global keynotes, 19 book chapters, 44 refereed articles, and several books, including an audio book on sensory intelligence, and a 4th edition book on experiential learning. He has held three visiting professorships, including two in leading Chinese universities. He is on the editorial board and reviewing panels of many leading journals. He is a National Teaching Fellow, Chartered Fellow of the CIPD, and Fellow of the Royal Society of Arts.

Colin Beard SHU

Deborah Fitzgerald

Principal Lecturer – Teaching and Quality Enhancement

Deborah Fitzgerald-Moore is a Principal Lecturer in the Events Management Team.Deborah has been Module Leader for 2 of the core business modules in the U/G Events, Food, Hospitality and Tourism Programme.She is now module leader for the new Food and Beverages for Events module. Deborah joined Sheffield Hallam from Leeds Metropolitan University in 2006. Deborah had held a number of roles at Leeds including Course leader for the MSc in Hospitality Management which was delivered on-site and at Les Roche Hotel School in Switzerland and Principal Lecturer in Widening Participation (WP). Since joining SHU , Deborah held an interim post as Head of the Widening Participation Unit , participating in the development of the University WP Stategic Assessment submitted to HEFCE in 2009.Deborah is the Quality and Enhancement lead for the Department of Service Sector Management..

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